A task
Ehrmann commissioned us to redesign the line of the Greek yoghurt. We had to update the current line, making it trendier and more visible on the shelf.
Decision
Out of several concepts, one was chosen, as we called it, "Traditional Greek". Traditional because it resembles a Greek mosaic with an ornament of sea waves. The pattern is painted with watercolors, which makes the packaging stand out on the shelf. An interesting handwritten font in the ancient Greek style fits perfectly into the overall design and adds flavor of Greece.
A spoonful of yoghurt and fruit pieces helps differentiate the flavors in the lineup as Ehrmann added new flavors to the existing flavors and the lineup has grown considerably. The result is a bright, distinctive brand that will surely attract the attention of the buyer due to an interesting visual solution, contrasting colors and "Greek flavor".
